IIM-A chooses Bhandarkar's Corporate for Case Study ...

By Joginder Tuteja, IndiaFM

There are

certain films that travel across the globe for commercial reasons. There are

some which make the round of festival circuits around the globe. But it

seems that Madhur Bhandarkar films are fast becoming favorites with

Academicians.

IIM (Indian Institute of Management), Ahmedabad has reached out to

the National Award winning director for making a Case Study on his film

Corporate. As per Dr. Tejas A. Desai, Faculty, IIM, Bhandarkar's

Corporate stands out because of its excellent description of the conflict

between wealthy corporates and the upcoming rich working class who run

these corporates on a day to day basis.

He also added that a case study based on Corporate could be

effectively used for the teaching purpose inside the classroom.

The story doesn't end at just the case study and its subsequent sharing

with the students in IIM. The premier institute also aims at inviting

Bhandarkar at the campus so that he could share his views on business and

films with the students and faculty.

On being contacted Bhandarkar said, "It is of course an honor for

your work to be recognized by country numero uno Management institute

like IIM. It means that your work has been understood well and the story

which has been told has not just resulted in entertainment but also made

people think about what happens in our world. I have strived for such

cinema and recognition of Corporate by the best brains in the business is

nothing short of a victory for me and my team."

A few weeks back, Bhandarkar's recent release Traffic Signal too was

chosen for a Case Study at Maharaja Ranjitsingh College of Professional

Sciences, Indore. Titled “DILEMMA OF AN NGO - When The Signal

Will Turn Green”, the case study was based on the real life situations as

shown in the movie wherein the gap between reel life and real life is

bridged. The basic objective of writing the case was to invite attention of

the management fraternities towards socio-economic problems of

India.

When released last year, Corporate got both critical acclaim and

audience's appreciation. The film introduced on silver screen a world

behind the glass walls that had everyone and everything from executives,

politicians, power games, sex and corruption coming together. The film

starred Bipasha Basu as the central protagonist along with Kay Kay

Menon, Rajat Kapoor and Raj Babbar along with Sameer Dattani and

Minisha Lamba.